SEE YOU AT MAGIC! NEW INITIATIVES AT WWDMAGIC & FN PLATFORM

In What's New, Industry News by Lauren Parker, Accessories Magazine

Heading to Vegas next week? WWDMAGIC as well as FN PLATFORM have lots to announce.

WWDMAGIC, a subsidiary of UBM Fashion and the largest showcase of women’s apparel and accessories in the industry, will debut two new areas on the show floor. The show – taking place February 21-23, 2017 at the Las Vegas Convention Center – will introduce two new initiatives.

ACCESSORIES THE SHOW @ WWDMAGIC

Accessories get a step up with the new Accessories the Show @ WWDMAGIC, offering one cohesive accessories shopping experience under one roof. The largest accessories show during the week in Las Vegas, Accessories the Show @ WWDMAGIC will be a well-merchandised, energetic atmosphere spanning over 50,000 square feet. The area will be broken down into three distinct neighborhoods, featuring a vibrant collective of venerable, classic and trend-driven brands. This move lets retailers – both domestically and internationally – better network, discover and explore new and emerging designers.

“The fashion industry has been longing for a more unified accessories community. Bringing Accessories the Show to WWDMAGIC is in response to that feedback from both sides of the aisle. This solution will offer a more time efficient and clearly defined shopping experience for the retailer,” said Shawn Hazan, Director of Planning & Development at UBM Fashion Group.

WWD CONTENT STUDIO

Content Studio at COTERIE in NYC

Content Studio at COTERIE in NYC

WWDMAGIC will also introduce the educational WWD Content Studio onto the show floor. Having first made its debut at Coterie in NYC, the content studio, run by WWD Studios, aims to bring MAGIC and its brands and retailers to the forefront of the international fashion industry. Located in the Grand Lobby, the studio will offer live content created straight from the show floor along with panels covering timely industry topics. Brands will have the opportunity to get involved in industry related conversations while discussions will be led by Marcy Medina, West Coast Bureau Chief at WWD and Alex Badia, Style Director of WWD.

“The content studio debuted at Coterie this past fall and we saw great success with it! We decided to bring it to the Las Vegas showcase to expand opportunities for our brands,” said Kelly Helfman, Show Director for WWDMAGIC, PROJECT Women’s and FAME. “Original content will be distributed to millions of consumers and industry executives worldwide, through WWD and UBM Fashion’s marketing channels. Not only does it offer our brands a memorable experience; it’s an unprecedented opportunity for exposure worldwide.”

Brands participating in the WWD Content Studio include: B.B. Dakota, Bora Designs, Rebel Designs, Andy + Evan, Dex, RD International, State Bags, among many others. Panel discussion topics will range from trends at MAGIC, business inspiration and analysis, social media’s effect on the fashion industry, and many more.

For lineup of the educational speakers program, click here.

FN PLATFORM

FN PLATFORM crowds

Get those comfortable-yet-awesome shoes packed for FN PLATFORM, also taking place February 21-23 in the Las Vegas Convention Center! In six years, FN PLATFORM has grown from 100 exhibitors to over 1,600 exhibiting brands, representing over 30 countries across 200,000+ square feet. Broken into six distinct lifestyle neighborhoods – Black Diamond, Cosmo, Camp, Bond, IN Play, and ZEN  – the show also unveils new features this season. Check out what’s in store at next week’s show, from a French pavilion and upgraded lounges to new star power and educational programs.

“We want all show attendees to have a first-class experience,” said Leslie Gallin, President of Footwear at UBM Fashion. “Our show floor lounges offer an elevated comfortable space to re-energize or meet with friends and colleagues. We also put a focus on the food selection and cocktail offerings as well as special enhancements like foot massages or hair and makeup retouching. This adds to the overall experience for the buyers, all under one roof.”

Take a look at some FN PLATFORM happenings:

STAR POWER

Katy Perry unveiled her new footwear line last year at FN Platform

Katy Perry unveiled her new footwear line last year at FN Platform

Last year, Katy Perry made a sensation as she launched her footwear line on the show floor. This year, stars and celebs will be in action as well. A lineup:

BERLIN, most renowned for its hit song ‘Take My Breath Away,’ will perform at FN PLATFORM’s bi-annual Opening Night Concert. February 21, 2017 from 6pm to 7pm at the FN Café, on the show floor.

Actress and singer, Kiersey Clemmons (Dope, Transparent, Extant) will make an appearance at the Coolway booth on Wednesday, February 22nd from 1pm to 3pm. Booth #80693, LVCC – South Hall.

Taryn Rose, the originator for luxury comfort shoes for women, will relaunch her brand for Fall/Winter 2017. Meet and greet with the pioneer on Tuesday, February 21st and Wednesday, February 22nd from 10am to 4pm. Booth #80601, LVCC – South Hall, Level 1.

EDUCATIONAL PROGRAMS

Join some of the industry’s leading voices as they speak about hot topics (like what a year it has been in business and politics!). What will the future bring? A panel of independent thinkers share their vision into the crystal ball, to help you see the future for your business in the seminar “Looking Forward.” Tuesday, February 21st from 10:30am to 11:30am, S229, LVCC – South Hall. Speakers include: Dov Charney (former CEO of American Apparel and Founder of Los Angeles Apparel), Mark Burnstein (President, NGS Software), Erik D. Smithweiss (Partner, GDLSK LLP), Vincent Iacopella (EVP, Alba Group).

3-D TECHNOLOGY

Technology and personalization continue to step up in the footwear industry. PENSOLE Academy will host its bi-annual competition, but this time to find the shoe industry’s best emerging 3D designers, who will showcase the use of 3D technology and personalization for footwear. Booth #82500, LVCC – South Hall, Level 1.

FRENCH PAVILION

For the first time outside of Paris’s Première Classe, FN PLATFORM will introduce a French Pavilion. Under the guidance of ADC, 10 brands from France will be heading to Las Vegas. Brands include: Elodie Bruno, Gordana Dimitrijevic, Maison Jour Ferie, Le Flow Paris, Pairs in Paris, among others. Booth #80623, LVCC – South Hall, Level 1

EXTRAS

Of course, after all the miles walked on the show floor, you’ll want to partake in daily foot massages by Foot Petals inside FN PLATFORM’s ZEN Lounge, as well as daily hair and makeup touch ups by Mobile Beauty inside the COSMO Lounge. On a fun and philanthropic note, Esquire Footwear and footwear licensee Build-A-Bear Workshop is coming to FN PLATFORM. Any bears remaining after the event will be donated to a local chapter of the Boys & Girls Clubs of America.

DON'T MISS "PARIS REFASHIONED: 1957-1968" AT THE MUSEUM AT FIT
NYFW FW17 STREET STYLE / DAYS 6 & 7