Sanrio, Target Launch Hello Kitty 40th Anniversary Celebrations!

In Industry News, What's New by Lauren ParkerLeave a Comment

Hello Kitty 40th AnniversaryHello Kitty is turning 40 and parent company Sanrio and Target are celebrating in style!

Sanrio Inc. will present a world-premiere Hello Kitty fan convention in partnership with Target, a first-of-its-kind museum exhibition, collaborations and commemorative products.

“Since her introduction 40 years ago, Hello Kitty has always been about providing happiness, friendship and fun to the world,” said Janet Hsu, President and COO of Sanrio, Inc. “We commemorate this 40th Anniversary with milestone events, experiences, and special products to connect with and thank fans and celebrate the enduring appeal of Hello Kitty.”

  • Hello Kitty Con 2014 – The Fan Convention:  The first ever Hello Kitty fan convention, presented with Target, will take place at The Geffen Contemporary at MOCA in Little Tokyo, Downtown Los Angeles. The Hello Kitty Super Supermarket will feature exclusive products and experiences; a Hello Kitty retrospective and vintage shop selling rare collectibles from the past; integrated workshops, lectures and panel discussions; a tattoo shop; arcade; art installations; photo opportunities and more. A longtime Hello Kitty partner, Target will produce limited-edition Hello Kitty product for the convention and also for Target stores and website. Hello Kitty Con 2014 will coincide with Hello Kitty’s official birthday on November 1st, and will run from October 30th – November 2nd at the Geffen Contemporary at MOCA.  A limited number of tickets are available now for purchase on the 40th Anniversary microsite at (

40th Anniversary Collaborations & Products: Hello Kitty’s 40th Anniversary collaborations, licensed products and limited-edition 40th Anniversary collectibles will launch throughout the year, with a selection of exclusives and vintage products available to fans attending Hello Kitty Con 2014.  Company’s creating special collections will include Sephora, Mikimoto, Minnetonka, Chan Luu, Major League Baseball (MLB), National Football League (NFL), as well as Vans, New Era, Swarovski, McDonald’s, tokidoki and many more.

Hello Kitty Museum Exhibition:  From Oct 11 – April 26, 2015, the Japanese American National Museum (JANM) in Los Angeles will exhibit ‘Hello! Exploring the Supercute World of Hello Kitty,’ celebrating the brand’s legacy and influence on art and culture with a product retrospective, art exhibit, lectures and panel discussions. Classes and workshops will offer hands-on Hello Kitty activities. Christine Yano, author of Pink Globalization: Hello Kitty’s Trek Across the Pacific, will curate the retrospective component of the exhibition. Jamie Rivadeneira, founder and owner of pop culture-inspired boutique JapanLA, will curate the art component. The exhibition will be on view during the four days of Hello Kitty Con 2014 in October/November.

Share a Hug with Hello Kitty! Campaign: Hello Kitty will appear at special events, giving hugs to her fans, which will be tallied and added to the Global Hug Report, available at  Fans can tag and share their posts using #HelloKittyHugs. This unique initiative is geared toward honoring and celebrating the ever-loyal and beloved Hello Kitty fans, while promoting the company philosophy of friendship, happiness and community.

For more information, go to

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