Sakroots Promotes Good Karma

In What's New, Industry News by Lauren Parker

New York– Sakroots definitely believes in Karma.

This Fall, it launches its Karma Circle program, which empowers customers to ‘choose their karma’, by partnering with like-minded artists and charitable organizations that share in the brand’s belief in peace and harmony.

While some company’s give back to charities with each purchase, Sakroots lets consumers choose their own partner charity after shopping bags, accessories, footwear, jewelry and/or luggage. In addition, Sakroots will match all donations received.

“As a brand, we believe in empowering our customer by giving her the opportunity to choose,” says Mark Talucci, co-founder, The Sak Brand Group. “We wanted to do something different by giving her the ability to customize her purchase experience – allowing her to choose her art from our entire gallery of artwork, choose which charity to support from our list of partner charities, and then choose the amount she would like to donate.”chooseyourkarma

Sakroots customers can choose their karma several ways:

  • If purchasing on, after choosing the artwork, shoppers can choose their charity and donation amount at checkout (Sakroots will match all donations).
  • If puchasing at a retail partner store, after choosing the artwork via a QR code, shoppers will be encouraged to visit Sakroots’ Karma Circle website to register their product, choose their charity, and choose their donation amount. Again, Sakroots will match all donations.Sakroots is an artistic lifestyle collection of bags, footwear, media accessories, SLG’s / stationary, travel/luggage, hats, scarves, and jewelry featuring original artwork from the company’s Artist Circle gallery of prints. The company introduces a new artist print every spring and fall.


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