Italian eyewear manufacturer Safilo and accessories leader Rebecca Minkoff announce a new licensing agreement for the design, manufacturing and distribution of the designer’s sunglasses and optical frames, which will run for seven years in a worldwide scope.
The brand’s first sunglass collection will launch in the fourth quarter of 2018, followed by an optical collection in January 2019.
“Rebecca Minkoff is an exciting further addition to our brand portfolio—the largest global label led by a millennial female designer and one of the fastest-growing brands in the contemporary segment,” says Luisa Delgado, CEO of Safilo. “The brand’s unique relevance among tech and fashion-forward modern women and its inspired following of empowered digital-born millennials offers Safilo interesting business growth and learning opportunities.”
“We are very proud to partner with Safilo because our millennial customer is very much attracted by an authentic product, its quality, its origins and its craftsmanship. In Safilo, that dates back to 1878,” adds Rebecca Minkoff. Company co-founder, Uri Minkoff, agrees. “This extension into eyewear is a natural development for a brand like ours, loved for our passion as much as our accessories,” he says. “Working with Safilo has allowed us to develop a quality product that is true to the Rebecca Minkoff brand.”
The Rebecca Minkoff women’s eyewear collections will be distributed on the brand’s e-commerce site www.rebeccaminkoff.com and in boutiques, department and sunglass specialty stores and better optical stores worldwide.