Safilo Launches Bobbi Brown Eyewear

In Industry News, People, What's New by Gina Rose SiricoLeave a Comment


The Ali style sunglasses from Bobbi Brown

Parsippany, NJ–Safilo Group and Bobbi Brown, renowned makeup artist, beauty expert, and chief executive officer of Bobbi Brown Professional Cosmetics, Inc., are announcing a new eyewear line debuting this spring.

Bobbi Brown is the first makeup artist with a signature line of eyewear. Similar to her makeup making women feel beautiful, the goal is the same with her eyewear. Brown wants to teach women to select frames to enhance their natural beauty and complement their skin tones and personal style.


The Dakota by Bobbi Brown

“Being a beauty expert, I’ve always been aware of how glasses can transform the face and wanted to take the mystery out of how to choose the right glasses” said Brown.

Brown used her expertise in beauty to create the perfect mix of colors and shapes to ensure that every woman can find the perfect pair of sunglasses based on style, face shape, and color. The sunglasses retail from $139 to $179 and will be available in 14 styles. Each frame will be packaged in a silver wristlet with a mirror and small compartments for makeup.

“We are very excited to partner with Bobbi Brown on a fresh new approach to the eyewear category. Bobbi changed the way women think about makeup and we are now about to do the same with eyewear,” said Ross Brownlee, president of Safilo North America.

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Bobbi Brown

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