Richer Poorer x Hedley & Bennett Cook Up Unique Collaboration

In What's New, Industry News by Ann Loynd

A sock and an apron walk into a bar…The punch line is California “innerwear” brand’s latest collab with Los Angeles–based apron makers, Hedley & Bennett.

Launching today, the collection includes four smart sock styles created by the Richer Poorer and Hedley & Bennett design teams with temperature regulating technology designed to keep cooks cool in the kitchen. Additionally, the collab features a gift set complete with two pairs of smart socks and a Hedley & Bennett apron designed with the help of Richer Poorer. Created with the brand’s shared appreciation for “Honest Hustle,” these items are perfect for the cooks as well as the creators of the world.

“Honest hustle embodies the way in which we’ve built our brands, by not taking any shortcuts and working as hard as we can day in and day out,” adds Richer Poorer CEO Iva Pawling. “I love Hedley & Bennett’s rally cry of ͞wake up and fight͟ because as being smaller brands with a determination to grow, this is the attitude we have to start each day with to tackle all that we have in our path.”

The socks will retail for $14 each and be available exclusively on and

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