7.3 million unique visits every month. That’s the kind of reach enjoyed by online retailer Revolve, who plans to go public this quarter and expect to raise $100 million on the forthcoming IPO, a healthy boost to a company nearing $1 billion in annual sales. Unique visitors aren’t the only driver of this digitally native brand; a full 88% of customers from the previous year still shop at Revolve’s online store.
Revolve’s successes are a case study of pinpointing their customer’s precise interests, and more importantly, the venues and platforms where their customers are most sales-ready. Revolve shows how brands can thrive in the era of Amazon with ‘community’ as a core differentiator.
Read more at Forbes