Retailers Should Watch Amazon Prime Day Closely as an Indicator

In The Daily Scoop by Lauren Parker, Accessories Magazine

One of the biggest shopping days of the year is just around the corner, Amazon Prime Day.  Promoting exclusive offers to Prime members, Prime Day was started only three short years ago, but it is widely considered a brilliant coup by Amazon.  Last year, the event generated an estimated $1 billion in sales, according to Cowen & Co. and JPMorgan Chase, and Amazon said it added “tens of millions” of Prime members to the platform overnight.  What’s more, other brands and retailers experienced sales gains during the Prime Day, especially those that have learned to time their promotional activity to coincide with the event. Read more at Forbes

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