Retailers Help Women Dress for Success

In Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Coldwater Creek's Style Up for Success promotion for Dress for Success

New York–For anyone who’s ever complained they have “nothing to wear” to that job interview or job, imagine if that were literally true.

In today’s tough job market, disadvantaged women are further disadvantaged by not having the apparel or accessories, not to mention the career skills or confidence, to get where they need to be to survive financially.

The organization Dress for Success is there to help with the mission of “promoting economic independence by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.”

While manufacturers often use donations to Dress for Success as a charitable way to clear excess merchandise, fashion retailers have been stepping up their events to create excitement at the consumer level about the cause—and raise money.

Future and Recent Retail Events

Here are just a few upcoming and recent events to support this cause.

On November 5 to 6, Loehmann’s and The Style Network will invite customers to donate $5 to Dress for Success Worldwide in exchange for 10% off their purchase. In addition to each $5 donation, Loehmann’s will donate 2% of the proceeds from participating shopper’s purchase during the weekend promotion.

This past September 16 to 17, a pop-up shop called Shop for Success opened its doors to 500 of New York’s finest fashionistas. This pop-up shop, presented by the New York chapter of Y.E.S! (Young Executives for Success), sold new clothing, shoes and accessories donated by designers & merchandisers at deep discounts and raised more than $45,000 for Dress for Success.

Coldwater Creek invited consumers to Style Up For Success! For every piece of its new, wear-to-work collection that customers tried on in Coldwater Creek stores on September 15 to 19, the retailer donated $1 to Dress for Success Worldwide (maximum donation of $50,000). More than 140,000 pieces were tried on and $50,000 raised.

Naturalizer supported Dress for Success Worldwide during its recent Friends of Naturalizer promotion. In addition to donating $1 for every shoe or handbag sold (and raising the maximum donation of $20,000), Naturalizer also asked consumers to vote on the Dress for Success program that would receive the donation. More than 4,500 people voted and the organization’s Suiting program won by 81%.

Echo and Bobbi Brown 'Something to Share' Scarf

Echo and Bobbi Brown are supporting Dress for Success with its “Something to Share” scarf, a limited-edition oversized ikat scarf. For every scarf sold on, $20 will be donated to Dress for Success Worldwide. This crinkled scarf can double as a pareo and is made of cotton.

To learn more, make a donation, volunteer or otherwise get involved, go to


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