Retailers Brace for Surge in Online Orders by Drawing Shipping Deadlines Earlier

In The Daily Scoop by Accessories Staff

Early results from a study by customer analytics firm StellaService show that Dec. 19 is the most common deadline posted by retailers promising standard or free shipping of online orders for delivery by Dec. 25. That compares with Dec. 21 last year and a common cutoff date of Dec. 20 in 2015. Retailers are likely strategically setting earlier deadlines to avoid last-minute mishaps. “Christmas also falls on a Monday this year, which means one less day to get those packages when they’re promised,” StellaService analyst Carol Krakowski told CNBC. “You can’t deliver on Christmas Eve.” Read more at CNBC

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