New York—eMarketer revised its U.S. retail e-commerce forecast, estimating that US retail e-commerce sales (excluding travel, digital downloads and event tickets) will grow by 12.7% in 2010 to $152.1 billion, after two years of subpar growth. This follows the U.S. Census Bureau’s release showing that online sales in Q4 2009 grew by 14.6% over a year earlier, the biggest gain in eight quarters.
In 2014, online sales will reach $233.9 billion, with a growth rate of 8.2% due to maturation of the online sales channel. “Online sales growth outperforms total retail growth because shoppers are moving more of their purchases from stores to the Web to take advantage of lower prices, convenience and selection,” said Jeffrey Grau, eMarketer senior analyst and author of the report “U.S. Retail E-Commerce Forecast: Room to Grow.”
“This year, 162 million people in the U.S. will research products online, and much of this research will lead to in-store purchases,” said Grau.
Over 82% of online researchers, or 133 million people, will be online buyers. The percent of online buyers will rise as young Internet users, predisposed to e-commerce, replace older users.
eMarketer provides the “Digital Intelligence” that enables businesspeople, marketers and advertisers to make more accurate, informed and timely digital marketing and media decisions. eMarketer aggregates and analyzes information from more than 4,000 sources worldwide and publishes daily research articles, analyst reports and the most comprehensive database of online marketing statistics in the world.