Reebok Races into New Watch Collection

In What's New, Industry News by Accessories Staff

Pump watch from the new Reebok collection

Pump watch from the new Reebok collection

Miami—Pump, Vintage Nerd, Warm Up, Icon, Block Party and Workout Z1G. If you are into fitness then undoubtedly you recognize those names that have become synonymous with Reebok.

Now they also are available as watches. Kronos America LLC, in partnership with Reebok recently unveiled the new collection for men and women.

“We are thrilled to introduce the Reebok Watch Collection,” said Christian Jamin, CEO of Kronos America. “It’s an honor to work with such an iconic brand and bring a new, diverse line of both functional and fashionable pieces that capture the essence of Reebok to consumers and brand enthusiasts everywhere.”

In keeping with the Reebok brand, the collection features vibrant colors such as warrior black, orange, radiant blue, lemon zest and deep red for men, and white, tonic turquoise, lady pink, deep purple, apricot and animal patterns for women. All watches include a rubber or silicone strap, with certain styles featuring gold-plated or stainless steel bracelets, as well as stone detail.

“It’s an exciting time for Reebok and partner Kronos America, LLC to launch our latest watch collection,” said Linne Kimball, Head of Licensing at Reebok. “We are always looking for ways to expand the depth of products for our consumers and the new range is both fashion-conscious and functional, inspired by some of Reebok’s most iconic styles,” added Linne Kimball, head of licensing at Reebok.

The current Reebok watch collection includes 56 pieces with 15 different styles including Pump, Vintage Nerd, Icon Drop Rad (medium and large), Icon Drop Rad Bling, Icon Roar, Icon Rush, Workout SZ1, Workout Z1G, Razzle Razzle Bling, Icon Rush Chrono, Warm Up (medium and large), and DI-R Block Party (medium and large).

The line is being sold at Reebok FitHubs and select Macy’s, JCPenney, Kohl’s, and Bon-Ton stores, as well as on Reebok.com, Macys.com, JCPenney.com and Kohls.com. Prices for the line range from $49.95 to $149.90.

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