Reebok has partnered with the Council of Fashion Designers of America, Inc. (CFDA) to “nurture creativity and the future talent of American fashion.” The alliance was established to address challenges of seeking new talent within today’s rapidly-evolving fashion landscape, which demands new and nimble creative leadership approaches. Reebok already has a history of partnering with trailblazers, from contemporary collabs with Gigi Hadid, Victoria Beckham and Pyer Moss.
Karen Reuther, Creative Director at Reebok, said: “Reebok is committed to inspiring and enabling people to push boundaries and reach their full potential. With the need to secure the creative talent of tomorrow today, our partnership with the CFDA will enable us to identify and support the next generation of American fashion trailblazers. To stay ahead, tomorrow’s leaders will need to incorporate digital innovation, sustainability and ethical practices into their fashion philosophy and our ambition is that, through our union with the CFDA, we will be able to nurture these exciting individuals to meet the evolving demands of the industry.”
By working with the CFDA, Reebok will help support those in its Fashion Future Graduate Showcase (FFGS), a partnership with the New York City Economic Development Corporation (NYCEDC) spotlighting young talents from eight colleges nationwide who are on the cusp of embarking on their career in the fashion industry.
Through FFGS, which took place in NYC on July 9-10 and will have a special presentation of four top graduates tomorrow on July 11, Reebok and the CFDA are engaging innovative thinkers from across the US early on in their careers. The partnership also provides opportunities to propel these candidates to the next stage via industry exposure and mentorship links with established industry figures.
While the FFGS partnership will address designers for both the men’s and women’s market, starting in February, Reebok will sponsor New York Fashion Week: Men’s with a specific focus on discovering and supporting the next generation of talent.
“Our new partnership with Reebok around Fashion Future Graduate Showcase this month and New York Fashion Week: Men’s next February allows us to jointly put the spotlight on emerging talent and secure the future of American fashion and creativity,” added Steven Kolb, President and CEO of the CFDA.