Westford, MA—Global sport brand PUMA and United Legwear & Apparel Co. LLC (ULAC), today announced that they are entering into a joint venture in North America for the production, sales, marketing, and distribution of PUMA children’s apparel from infant through boys’ size 20 and girls’ size 16.
The joint venture will be doing business as PUMA Kids Apparel NA, LLC; day-to-day operations will remain at ULAC’s New York City offices, with guidance and cooperation of PUMA North America’s creative, merchandising, sales, and marketing teams.
“We are thrilled to expand upon our relationship with United Legwear,” said Jay Piccola, president of PUMA North America. “We have had amazing success over the years working with them on the socks and bodywear business and we are confident for the same growth in kids apparel.”
Isaac E. Ash, founder/president/ce0 of United Legwear & Apparel Co. emphasized the importance of the strategic partnership that has evolved over the last 13 years:
“This is an enormous step for United Legwear & Apparel Company in our ongoing partnership with PUMA,” said Ash. “We’ve successfully expanded the PUMA brand in socks, loungewear, and underwear in both product assortment and in the number of retailers that carry PUMA. The addition of children’s apparel to United Legwear’s current lines of PUMA products will allow a seamless integration in the design and development of apparel and legwear, and will offer retailers a more comprehensive buying experience and brand presence in their stores.”
PUMA Kids Apparel NA’s first collection will launch at retail with in the Spring/Summer 2015 line. Product design is heavily integrated into PUMA’s branding and culture, and ties back to the footwear and adult apparel lines as well as into PUMA’s extensive global marketing plans. Many pieces are neon bright with splashes of black, white, or grey, made with comfort/performance fabrics and features, and cut in fashion-forward silhouettes. Combined, these elements create a sleek, powerful look that accurately reflects PUMA’s new brand positioning: Forever Faster.
Channels of distribution for PUMA Kids apparel include department stores, independent retailers, e-commerce channels, athletic and specialty chains. www.unitedlegwear.com