Privé Revaux Launches Icon Collection and Campaign, Expanded Retail Partnerships

In What's New, Industry News by Ann Loynd

Ashley Benson for Privé Revaux

Following its successful launch this summer, on-trend eyewear brand Privé Revaux is releasing a second collection, available now, backed by a star-studded campaign featuring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven and Ashley Benson.

The Icon Collection pays homage to inspiring figures including (as their names suggest) Einstein, McQueen, Karl and Jackie O. Each design has been upgraded in both quality and design, crafted by hand with high-end materials including acetate and a proprietary lightweight, yet durable metal alloy. Additional features include newly designed hinge screws and more. Styles retail for $30 per pair.

Jamie Foxx for Privé Revaux

In addition to new styles, Privé Revaux will also expand from traditional sunglasses to prescription sunglasses and optical frames with the new Privélege program. Launching within the next few weeks, Privélege is a subscription service that grants members exclusive access to money saving benefits. For only $29.95/year (the price of one pair of glasses), members can add prescription lenses to their Privé Revaux frames at wholesale cost. Frames with prescription lenses will begin at $59.95 depending on lens type. To enhance the shopping experience, customers can utilize “The Reframer Virtual Try-On,” a digital tool exclusively on where customers can upload a selfie to see how any frame will fit their face prior to purchase.

Hailee Steinfeld for Privé Revaux

“Since inception, Privé Revaux designs have been consistently selling out, so we wanted to offer our customers new and fresh styles to love,” says David Schottenstein, Privé Revaux Founder. “We’ve upgraded everything from high-end materials to affordable prescription lenses, as well as a better user experience with a digital try-on tool, local kiosks and brick-and-mortar retail expansion so buyers can easily find the perfect fit—all at the same amazing price.”

Since June, Privé Revaux has rapidly expanded its retail footprint. The Icon Collection will not only be available online at and retail giant but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November. Privé Revaux will also be launching in Australia and New Zealand in partnership with Catch Group, selling through the retailer’s various sales channels including Additionally, the brand will be available internationally in Canada, Colombia, Mexico, Japan, China, Singapore, Malaysia, Taiwan, Indonesia, South Africa, Norway, UK, Italy, the Philippines and the Middle East.

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