PRESENTATION: HOW TO RUN A SUCCESSFUL POP-UP

In What's New, Industry News, People by Lauren Parker, Accessories Magazine

 

Whether you’re a designer testing the retail waters, an e-tailer looking to experiment with a first-time brick-and-mortar space, or an existing retailer wanting to test a new concept or location, deciding to do a pop-up is the easy part. Executing it is a lot harder.

You won’t want to miss “How to Run a Successful Pop-Up: A crash course of how to best position your next pop-up for success,” presented by Melissa Gonzalez, CEO of The Lionesque Group and author of “The Pop-Up Paradigm.”

The event will run Tuesday, May 9, 10 a.m. at the NY Women’s Market, Javits Center, Accessories Magazine Lounge.

Gonzalez recently outlined her expert tips for a successful pop-up, and this live presentation will present further exploration.

EDUCATIONAL PROGRAM

This panel marks Day 3 of Accessories Magazine’s 3-day panel. Other panels include:

Sunday, May 7, 3 p.m.
“Retail Forward: Chasing the Accessories Consumer”

Presented by Marshal Cohen, Chief Industry Analyst, NPD Group.

Monday, May 8, 2 p.m.
“How to Turn New Customers into Repeat Customers”
A panel featuring  Richard Shapiro, Founder & President, The Center For Client Retention and Author of “The Endangered Customer: 8 Steps to Guarantee Repeat Business” and “The Welcomer Edge: Unlocking the Secrets to Repeat Business”; BJ Gedney, Co-Founder, Hat Attack and Buji Baja; Ann Gitter, Co-Founder, Knit Wit boutiques. Moderated by Lauren Parker, Editor-in-Chief, Accessories Magazine.

CHATTING FALL TRENDS WITH SHOPBOP GMM STEPHANIE NELSON 
FALL 2017 FASHION SHOOT: FULL CIRCLE