Digitally native footwear brand Allbirds is the latest partner for Nordstrom’s popular revolving Pop-In@Nordstrom series. The Allbirds pop-in runs through May 30th in Seattle, Chicago, Dallas, Austin, LA, Toronto and Vancouver brick-and-mortar stores, as well as online at www.nordstrom.com/pop.
The shop includes a curvilinear set up with easy access, self-serve shoeboxes. Allbirds is heralded for its premium natural materials in its sustainable footwear, and in addition to its well-known wool sneakers, the brand has just launched their newest fabric, Tree, made from a eucalyptus fiber. Nordstrom will feature five exclusive colors in addition to a full product assortment of men’s and women’s styles.
Appealing to consumers’ desire for personalization, the pop-in also includes a shoelace wall featuring laces in various colors.
In other news, Allbirds is also receiving a Breakthrough Award at the ACE Awards this June.