Payless Institutes New Military Discount Program

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Topeka, KA–Officially launching this Independence Day weekend to honor and support the members of the U.S. Armed Forces and their dedication to serving the country and maintaining its freedoms, Payless ShoeSource announced a new Military Discount Program in all its stores nationwide and in Puerto Rico.

Under the program, Payless is offering all American military personnel and their immediate family members 10% off on all purchases.

Millitary Personnel and Their Families Get 10% Off

“There is truly no way we can ever properly thank the members of the U.S. Armed Forces for all that they do to protect and serve our country and maintain freedom every minute of every day,” said LuAnn Via, president and ceo of Payless, on Thursday. “This program is a small way we can show our respect and support to the soldiers that serve and to help their families by making life a bit easier for them.”

The discount offer is expected to continue and is valid for all U.S. Armed Forces personnel and their qualified dependents. A valid U.S. Armed Forces ID must be presented at time of purchase.

The 10% discount is taken off of any full price, sale or clearance items; the discount is available on top of other sales, such as Payless’ signature BOGO—“Buy One Get One Half Off” — sale, as well as other promotional offers. The program is not valid in the Payless stores that are located in Shopko retail outlets across the Midwest or at

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories for all. Payless offers customers a range of well-recognized brands such as Dexter, Airwalk, Champion, Above the Rim and Smart Fit as well as designer labels by Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi. As of the end of the first quarter 2011, the company operated nearly 4,500 stores throughout the Americas and an online store.