Partners in Fair Trade: Indego Africa and J. Crew

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"Ultimate friendship bracelets" by Indego Africa for J.Crew

New York–Indego Africa has added another famous American brand to its growing list of collaborations.

This month, Indego Africa, which produces fair trade product that benefits women artisans in Rwanda, collaborated with J. Crew on a line of twisted wrap bracelets that J. Crew is selling online and in stores.

Previously, Indego Africa has collaborated on products with Nicole Miller, Anthropologie, New York-based jewelry brand Dannijo, and cult-favorite label Madewell.

“Indego went above and beyond in the name of empowerment, creating a business training program to encourage entrepreneurship and independence among the artisans,” said a spokesperson for J. Crew. “Woven from locally sourced Dutch wax cloth—and individually signed by the artists—these brightly hued pieces might just be the ultimate friendship bracelets.”

The bracelets come in three colors and retail for $22.50 each. They were are made by Indego Africa’s artisan partners, Rwandan textile cooperatives Cocoki and Abasangiye.

About Indego Africa

Indego Africa partners with cooperatives of women artisans in Rwanda and sells their fair trade products at U.S. retailers, and on its online shop. Indego Africa then applies 100% of profits to its training programs in financial management, entrepreneurship, and literacy, all taught by Rwanda’s top university students. Indego Africa is a member of the Fair Trade Federation and the subject of a Harvard Business School case study. Indego Africa is a 501(c)(3) nonprofit social enterprise built on the principles of transparency and good governance.



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