PANTONE’S 2017 COLOR OF THE YEAR IS…

In What's New, Industry News by Christine Galasso

…Greenery, a color described by the forecasting company as a “fresh and zesty yellow-green shade that evokes the first days of spring when natures greens revive, restore, and renew.” In short, it’s a spring green shade with lots of yellow added to it for an upbeat, cheery effect—something the institute took into consideration when choosing it.

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As the world-renowned authority on color and provider of color systems, since 1999, the institute has released a “color of the year” to capture the mood of the times. Through color, Pantone sees Greenery as a return to nature and a rejuvenation in its own right.

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“It’s a realization for many people,” Pantone’s Vice President Laurie Pressman told the AP in an interview Wednesday. “This country is politically divided, and we see that around the world. It’s not just us. There’s a real division in terms of globalization and this desire to pull back from globalization. It’s Brexit. It’s what we just saw in Italy.”

Of course, variations of Greenery have been popular in the past, most notably in the psychedelic 1960’s and 1970’s. But this time around, the shocking color interrupts last year’s general sense of peace and serenity, represented by the colors Rose Quartz and Serenity Blue. It also gives a nod to the growing movement towards organic farming, nature and environmental concerns that are so popular.

PANTONE 15-0343 Greenery

Greenery is nature’s neutral. A great harmonizer merging undertones of cool blues with vibrant yellows, Greenery is prevalent in stones akin to Peridot. Like the spectrum of possibilities in colorful petals and blooms paired with lush green leaves, plants and trees, Greenery provides a pop of color as an accent stone in jewelry, or in bold patterns.

Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals individuals to take a deep breath, oxygenate and reinvigorate.

ABOUT PANTONE’S COLOR OF THE YEAR SELECTION PROCESS

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles and socio-economic conditions. Influences may also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. Past selections for Color of the Year include: PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016) PANTONE 18-1438 Marsala (2015) PANTONE 18-3224 Radiant Orchid (2014) PANTONE 17-5641 Emerald (2013) PANTONE 17-1463 Tangerine Tango (2012) PANTONE 18-2120 Honeysuckle (2011)

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