Pandora Teams Up with MLB’s Heidi Watney to Outreaach to Women Sports Fans

In What's New, Industry News by Accessories Staff

MLB Network host, Heidi Watney, at the Pandora Jewelry Lounge at Mercedes Benz Fashion Week.

MLB Network host, Heidi Watney, at the Pandora Jewelry Lounge at Mercedes Benz Fashion Week.

Columbia, MD–Pandora Jewelry announced today a partnership with MLB Network personality Heidi Watney. The sportscaster is a host of the daily regular season highlights show “Quick Pitch,” and frequently appears across MLB Network’s studio programming.

The partnership between Pandora and Watney will include event sponsorships, in store appearances, as well as contribution to Pandora’s social media platforms. Watney joins an all-star list of Pandora brand U.S. ambassadors, including actress, Alyson Hannigan; country music artist, Kellie Pickler; champion figure skater, Gracie Gold; and celebrity stylist, Cristina Ehrlich; among others, to promote Pandora.

Pandora recently announced the launch of their MLB-themed collection, complete with three different charms per team featuring all 30 of the League’s clubs. These charms offer women the opportunity to root for their home team all year round and remember the unforgettable moments of the season.

Pandora’s involvement with MLB underlines the growth of women in sports; according to ESPN Sports Poll, 46% of MLB fans are women, tied for the highest percentage of any major sport.

Prior to joining the MLB Network, Watney covered the Los Angeles Galaxy with Time Warner Cable Sportsnet, and served as the on-field reporter for the Boston Red Sox and the host of “Red Sox Report” and the “Ultimate Red Sox Show” with the New England Sports Network (NESN).

The partnership between Pandora and Heidi Watney will last through April 2015.

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