Pandora Launches Charming New Earring Concept

In Industry News, What's New by Jeff PrineLeave a Comment

PANDORA JEWELRY NEW EARRINGSColumbia, MD—Is there life after charm bracelets? Yes, says Danish-based Pandora, which has become the international leader in collectible charms. The company plans to introduce as part of its spring collection in May, its new earring concept.

Similar to the barrel-like charms that fit onto its sterling silver bracelets, the sterling silver earring barrels allow the wearer to turn their pavé or openwork bracelet charms into earrings.

The sterling silver barrels each hold a single unthreaded charm, which is then hung from Pandora’s French wire posts or hoop earrings.

“The beauty of the Pandora collection is that it allows each woman to wear her jewelry in a way that expresses her individuality, personal style and unforgettable moments,” said Angel Ilagan, vice president, marketing, Pandora North America. “This newest product gives women another way to showcase pavé or openwork charms as an earring in addition to wearing it on a bracelet or necklace.”

The new earring barrels work in combination with the brands’s entire assortment of French wire posts, hoops or earring pendants that can be worn interchangeably. The ability to create customizable earrings allows women to easily switch from a streamlined classic style to a dressed up look with a touch of color and sparkle, at a moment’s notice.

CEO Departs for Puma

Suggested retails for the new sterling silver earring barrels are $20, with sterling silver French wire posts or hoops starting at $10 or $30, respectively.

In other news from Pandora this week, its Bjoern Gulden, chief executive officer, announced he would be leaving the jewelry brand to take over as chief executive officer at Puma, the sports brand division of Kering (formerly PPR). Speculation was so strong in February that Gulden would be leaving, Pandora took the unusual step of publicly denying that Gulden would be leaving the company.

Allan Leighton, currently chairman of Pandora, will become chief executive as of July 1 with deputy chairman Marcello Bottoli becoming chairman. Pandora also said its board of directors will recommend that Gulden, who only joined Pandora in March last year, becomes a board member.


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