Columbia, MD—Do jewelry and major league sports go together? Yes says Pandora, which has been making connections with women in highly visible sports positions.
Last month the collectible charm company announced today a partnership with MLB Network personality Heidi Watney, sportscaster/host of the daily regular season highlights show “Quick Pitch,” and frequently appears across MLB Network’s studio programming.
Now Pandora is scrimmaging for another audience with national football correspondent and analyst Anita Marks. A former professional women’s football player, Marks is the host of “The Anita Marks Show” on NBC Sports Radio, as well as a sports analyst/commentator for CBS Sports and The Bleacher Report, and a member of the New York Giants broadcast team. Known as one of the best quarterbacks to have ever played women’s professional football, Marks is considered to be a pioneer for women in sports.
The partnership between Pandora and Marks will include event sponsorships, in store appearances, as well as social media amplification and contribution to Pandora’s social media platforms. Marks joins Watney as well as actress, Alyson Hannigan; country music artist, Kellie Pickler; champion figure skater, Gracie Gold; and celebrity stylist, Cristina Ehrlich; among others, who promote Pandora.
In April 2014, Pandora and the National Football League (NFL) introduced a collection of charms to represent each of the League’s 32 teams.
“Our consumers have embraced the NFL collection as an opportunity to celebrate their favorite team all year-round,” said Keshia Holland, Director Public Relations and Online, Pandora, Americas. “Anita has broken ground for so many women in sports, both on and off the field, and we are thrilled to work with her to reach those passionate football fans.”
A 13-year veteran of sports talk radio, Marks began her career in Miami. In 2006, Marks made her way to Baltimore, where her afternoon drive show was simulcast for four years on Comcast Mid Atlantic Sports Network. Marks joined WFAN in New York in 2010 and served as a host and reporter for shows on WFAN and Sirius XM. As a professional women’s football player, Marks quarterbacked for the Miami Fury for four years and the Florida Stingrays for one year.
“As a life-long football fan, I’m delighted to partner with a brand that’s speaking to women who love sports,” said Marks. “Whether I’m talking football at work or going out for a night on the town, Pandora’s collection of jewelry designs offers hundreds of options that allow me to express my own style.”
The partnership between Pandora and Anita Marks will last through July 31, 2015.