Openings: Tiffany Adds “Blue Box” Pop Up in LA

In Marketing, What's New, Industry News by Lauren Parker, Accessories Magazine

When is a blue box more than a blue box? When it houses fine and bridge jewelry from famed jeweler Tiffany & Co.

Following the debut of its Blue Box cafe at its New York flagship, Tiffany & Co. continues to roll out blue box pop ups around the world. The latest? At The Grove in Los Angeles.

Running through February, the pop up is aimed for Valentine’s Day shoppers, with on-site engraving and monogramming. And while there’s plenty of robin’s egg blue to be found inside both in decor and accessories (and the boxes, of course), we anticipate the exterior to be the hottest selfie spot.

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