OPEN LETTER TO THE INDUSTRY FROM UBM FASHION GROUP

In What's New, Industry News by Lauren Parker

UBM-MR-AD2[1]“With seismic shifts occurring in our industry, we felt it appropriate to state clearly our mission at UBM Fashion Group: to help your business thrive.

We know there are a lot of changes happening in our industry—retailer shifts, digital developments, and evolving seasonal trends.  But we also know that fashion is as important to our lives and the economy as ever before.

That’s why we at UBM Fashion Group want to work with the industry to respond to these changes and create opportunities for everyone moving forward.

For those of you unfamiliar with UBM Fashion Group, our company, UBM plc, is recognized as one of the world’s leading show producers and we have chosen to focus our entire strategy on events and related digital and print media products. We’ve taken our passion for events into fashion, uniting the industry’s best talent and most dynamic shows brands to create UBM Fashion Group, encompassing MAGIC, ENK, and the BJI portfolio of shows and media.

The unification of these established events will translate into stronger shows for both buyers and brands. To begin, this August, we’ve consolidated MAGIC and BJI’s Las Vegas shows from three venues to two so retailers can spend less time traveling and more time connecting with brands; and all attendees will now be able to access all MAGIC and BJI shows in Las Vegas with just one badge.

As the leading organizer of fashion tradeshows, it’s our responsibility to help the industry grow and prosper. Our collective goal remains as crucial as ever: to bring together great brands and retailers in superbly merchandised shows, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.

Please stay tuned as we continue to make improvements that will enhance your show experience and help move your business forward.  In the meantime, we encourage you to join us in our mission—to help your business, and this industry that we love, thrive.

Please feel free to reach out to your personal contacts or  info@ubmfashion.com. We look forward to collaborating with you.”

Sincerely,
UBM Fashion Group

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