Online Survey Reveals Shoppers Attitudes toward Valentine’s Spending

In What's New, Industry News by Accessories Staff

Valentine's Day imageAustin, TX—While she may not mind you buying her Valentine’s Day present with a discount coupon, just don’t make a faux pas by being rude to wait staff or drinking too much on Feb. 14.

In its Valentine’s Day shopping survey conducted by digital offers destination RetailMeNot (, 65% of respondents would prefer a low-key dinner on Valentine’s Day over going to an upscale or trendy restaurant. In fact, more women than men want to order takeout and stay home (34% vs. 23%), while more men than women prefer a gourmet dinner at an upscale restaurant on Valentine’s Day (29% vs. 22%).

Deal-Seeking, Not Deal-Breaking

Only about 1 in 9 (12%) Americans surveyed would be turned off if their date used a coupon or deal to pay for dinner. However, a whopping 70% of those surveyed would be turned off if their date was rude to the waiter/waitress, 60% if their date drank too much alcohol and 59% if their date flirted with the waiter/waitress!

Those surveyed who are in relationships are planning to spend an average of $148 on their significant other, up from $114 last year.* What’s more, within this group, men plan on spending almost triple the amount that women plan to spend ($213 vs. $85). Similar to last year, those who are in a relationship will most likely treat their significant other to a meal (20%), give them a card (16%), jewelry (11%), tickets (10%), flowers (10%) or electronics (9%).

The spending doesn’t stop there, especially for those in love. Of people surveyed who have ever been in a relationship, 48% say they spend more money on entertainment when they are in a relationship than when they are not; 40% say they spend more money on personal grooming; and 43% said they spend more money on travel.

Respondents surveyed say that if they were single they would most likely celebrate with friends (27%) or family (21%), pamper themselves (21%), treat themselves to a nice dinner (18%) or go on a date with someone new (16%).

Be prepared to pay if you are the one to initiate that first date though. According to the survey, 49% of respondents feel that on a first date the person who initiated the date should pay. Only 35% believe that gender should determine who pays.

About the Survey

The RetailMeNot February 2015 Survey was conducted between December 26, 2014, and January 1, 2015, among 1,052 U.S. residents ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.

*An online study conducted between January 15 and January 22, 2014, among 1,007 nationally representative Americans ages 18 and over; margin of error is +/- 3.1 percentage points at the 95 percent confidence level


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