OMEGA EXPANDS WATCH & JEWELRY BRAND WITH SUNGLASSES

In What's New, Industry News by Accessories Staff

Omega_Sunglass_Woman

Iconic Swiss watchmaker Omega is the newest brand to expand into luxury sunwear. The collection, in partnership with Marcolin Eyewear in Italy, adds to Omega watches and jewelry and grows the label’s lifestyle positioning.

Launching this month, the sunglasses take inspiration from Omega’s heritage and products, with details from various categories showing up on the sunwear (i.e., the flower pattern found in Omega jewelry, the iconic claws of the Constellation watch, flexible hinges that resemble a watch crown, the shiny black finish similar to Omega’s ceramic Dark Side of the Moon Collection).

Commenting on the launch, Raynald Aeschlimann, President & CEO of OMEGA, said, “This is an exciting step for OMEGA because it leads our brand into new areas of opportunity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses. It’s also been beneficial to share this project with Marcolin, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products.  For customers, this is a chance to find new ways to express personal style and a passion for our brand.”

There is also a Limited Edition model honoring the Rio 2016 Olympic Games, where Omega was the Official Timekeeper. This pair of classic looking Unisex sunglasses is the only pair that comes in one color: Matte black with polarized green lenses. Only 2016 pairs have been created, and they will be available during and after the Olympic Games.

A hard shell case with Zebrawood is reminiscent of the interior of OMEGA boutiques. Retails range from $300 to $500.

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