New York–H&M is touting its new Conscious Exclusive collection as proof that “fashion can be sustainable using fabrics such as hemp, organic linen, and organic leather to create stylish pieces to contribute to a more sustainable fashion future.”
The collection, worn in the campaign exclusively by actress/ humanitarian Olivia Wilde, will be available in approximately 200 H&M stores globally, as well as online, beginning April 16.
This year’s Conscious Exclusive collection is inspired by cultures around the world and focuses on the versatility of the dress. An organic linen and silk sleeveless gown featuring a glamorous cut is printed with hand-drawn images of birds. A black cocktail dress made with Tencel and recycled wool embraces African influences, with rows of recycled sequins. Meanwhile, a sleeveless cocktail dress made of organic hemp and organic silk highlights inspiration from Japanese ink-washing paintings.
The diverse use of more sustainable materials is seen throughout the collection in pieces such as a flapper dress with recycled beads, as well as a minimalist leather jacket and stack-heeled sandals made from organic leather.
“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.