NYFW FW18 Breaking Trends: Juicy Couture

In Runways, What's New, Industry News by Lauren Parker, Accessories MagazineLeave a Comment

For its first runway presentation, Juicy Couture’s Creative Director Jamie Mizrahi rolled out an irreverent, fun and feminine collection with a touch of 70s/80s decadence. Highlights included ultra-feminine dresses in masculine hues, faux-fur dusters, glitter covered body-suits, velour puffer-jackets and sequined pouch bags.

“Juicy Couture’s brand history is so deeply rooted in the 90s/00s, that we thought for this season it would be fun to explore what it could look like through the lens of other decades, particularly the 70s/80s – I pulled inspiration from ‘The Last Days of Discos’ and images of studio 54 – funny enough the final ended up being something quite modern and wholly Juicy Couture,” said Jamie Mizrahi.

The Asian influence was strong, with rich burgundy hues.