New York–“Real Housewife” and Bravo-lebrity Jill Zarin is out to prove beauty begins with a great foundation with the debut of her shapewear brand Skweez Couture by Jill Zarin.
Designed and manufactured with the help of business partner Gregg Kallen, president of Triad Hosiery of Boca Raton, Florida, the launch collection features 25 “retro glam” styles in four groupings—Skweezwear, Slim & Sleek, Haughty & Nice and Platinum.
The collection features corsets, bodysuits, leggings and hosiery constructed with a nylon and spandex antibacterial microfiber blend with non-roll wide waistbands and silicone edges to keep the shapewear in place.
“Skweez Couture makes you feel comfortable and secure by giving you a strong foundation and the right support a woman needs under her clothing, which is why, good undergarments are so important,” says Zarin. “Remember, when you feel better on the inside the more likely you will exude the confidence and good energy you want to project on the outside.”
Skweez Couture by Jill Zarin will be available in department stores starting this September and also on its website SkweezCouture.com. The collection is available in five skin tones and black with sizes ranging from small to 3XL. Retail prices range from $29 to $100.
With so many choices of shapewear available (not to mention the line of Skinnygirl Smoothers n’ Shapers by “Real Housewives of New York” rival Bethenny Frankel), Skweez Couture by Jill Zarin hopes consumers will appreciate the shapewear innerwear as outerwear aesthetic–and will be proud to show it off.
–By Amanda Ross