November 1 is “Fashion’s Night In”

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Fashion’s Night Out was a smashing success at cities around the world–and shoppers who participated in this ultimate shopping block party had the blisters to prove it.

Now, on November 1st from 5pm to midnight, shoppers can put on their fuzzy slippers, boot up their computer or handheld device and participate in Fashion’s Night IN–without leaving home.

In a nod to Vogue editor Anna Wintour, who created Fashion’s Night Out, Vogue UK and have spun off a night of e-commerce with discounts, goodies and advice. While many of the sites are owned by UK companies, the beauty of e-commerce is its international reach. And the fact that you can have a cocktail while shopping–without leaving your house!

Many participating companies are donating a portion of the proceeds to KidsCo.

A sampling of particpating e-tailers and what they will be offering:
This upscale site will launch a dedicated Party Boutique filled with designer items and an exclusive Fashion’s Night In edit will be uploaded into the boutique with all items receiving free shipping.
Liberty London will be offerint live styling advice, competitions, special offers and a dedicated Fashion’s Night In shopping section.
My Wardrobe’s MY-TV will broadcast a salon show from the May Fair Hotel penthouse suite and users can use a click-to-buy function straight from the catwalk. Stylemakers will also talk through their favorite pieces on MY-TV.
A live video feed will have Brix Smith-Start talking about her tips for winter dressing. Online visitors will have the chance to win a pair of Nicholas Kirkwood platform boots.
Space NK Apothecary will be launchign supermodel Gisele Bundchen’s new skincare line Sejaa.

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