Carolee Rebrands

Not Your Mother’s Pearls: Carolee Rebrands Under New Creative Director

In What's New, Industry News by Lauren Parker, Accessories Magazine

Carolee Rebrands

Carolee rebrands, taking its signature pearls to a new level

Carolee, known for its pearl fashion jewelry as well other classic-yet-modern styles is stepping into the future with a full brand relaunch for Fall 2018. The label has tapped Biagio Galotti as its new Creative Director with a focus on updating the legacy and push boundaries with elevated materials and new production techniques.

The Fall 2018 collection kicks off the new “CAROLEE” aesthetic. It also features a higher price point luxury capsule delivering twice a year. The new assortment offers elevated materials such as fresh water pearls, high-shine metals, semi-precious and cubic zirconia stones. All Fall and future designs will have a subtle but distinguishable “C” stamp. A new e-commerce websitee at www.carolee.com  plus new logo and packaging round out the changes.

Carolee Rebrands

Carolee rebrands with a new approach

New Creative Director

Biagio Galotti has over 10 years of design experience, having previously worked with Gucci and Swarovski. He will spearhead design efforts and oversee all aspects of brand experience, including marketing, advertising and sales strategies. Galotti’s first full collection will debut for Spring 2019 with many styles produced in Italy. The collections are aimed at the fashion-forward consumer, the next generation of loyal customers for the brand.

“When I first entered the Carolee world in May I realized the brand was solely focusing on a specific woman who had a very specific lifestyle,” says Biagio Galotti. “As one of the leading fashion jewelry brands, it’s very important to me that Carolee is a continuous jewelry resource for all woman regardless of their age, background and lifestyle. My vision for Carolee is for the brand to exude inclusivity and I would like for anyone who identifies as a woman, or has an adoration for pearls and fashion jewelry, to see Carolee as a cool reference point where they can find unique and sophisticated wearable designs.”

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