What defines vintage? How can retailers use vintage to set their stores apart? How can salespeople inform themselves on the specifics of various vintage eras? How is vintage inspiring new designs and making what’s old new again?
These questions and many more will be addressed at The Value of Vintage, a lively panel on the benefits of vintage and how to incorporate it to create a unique merchandise mix at retail. Lauren Parker, Editor-in-Chief of Accessories Magazine will interview Norma Kamali, Iris Apfel and Stephanie Solomon, who will discuss their expertise with vintage both professionally and personally.
The Value of Vintage panel takes place Monday, August 7, 2:00 p.m. at the Javits Center, Crystal Palace/Accessories Magazine Lounge. It will run for approximately an hour, including a Q&A immediately following the discussion. All show panels are pop-in and no reservations are necessary.
The esteemed panelist have a wealth of collective experience and knowledge. Norma Kamali has been a fashion designer for over 50 years and is acclaimed for her “sleeping bag” coat and silk parachute garments. Iris Apfel is a 95-year-old fashion icon with a legendary vintage collection who continues to inspire today with retail collaborations and branded licenses. Stephanie Solomon is a fashion industry veteran, having served as Fashion Director of Bloomingdale’s for 30 years and most recently as VP/Fashion Director of Lord & Taylor.
A Q&A will immediately follow the panel.
The panel coincides with VINTAGE@Intermezzo, a section of the Intermezzo trade show at NY Women’s Market this August 6-8. While the section made its debut at last May’s B2B show, this consumer-facing angle adds a totally new layer.
For the first time ever, the VINTAGE@Intermezzo section will be open to the public, featuring vintage apparel and accessories for consumers to purchase. This curated group of vintage dealers includes looks from 20 vendors including Norma Kamali, who will be selling items from her personal archive as well as from her personal client. Other highlights include luxury vintage designers like Missoni and Versace gowns and furs, rare Victorian and Asian pieces such as Issey Miyake, plus more accessible items like vintage denim and tees. Consumers will pay $20 to enter the section; a first for a trade-only show.
Participating vendors include: Morphew Concept, Norma Kamali, Dusty Rose Vintage, The Wayward Collection and Brent Edward Vintage.
“Vintage brings provenance to one’s wardrobe and represents another time, when clothing and accessories were not mass produced but crafted by hand with a true love for the actual product itself. It speaks to the journey that has brought us to today and influences the way we see ourselves in the future,” Peter Berta, Intermezzo Show Director.
The vintage exhibitors are excited about the consumer element as well. “To present and curate a vintage fair within a fair as significant as Intermezzo that is accessible not just to fashion insiders, but to fashion fans is the realization of a decade long dream of ours. We truly believe that if you can understand the past, you can predict the future trends and style movements,” Bridgette Morphew, Founder and Creative Director of Morphew, who curated the section.
Vintage@Intermezzo runs Sunday, Aug 6 and Monday Aug 7th, 9:00 a.m. – 6:00 p.m.; and Tuesday, August 8th, 9:00 a.m. – 4:00 p.m.
Vintage enthusiasts and lovers of vintage are invited to wear their favorite vintage piece(s) and share their vintage stories at VINTAGE@Intermezzo as well as the panel.
For some more insights into how vintage can set your store apart, see the full article in Accessories magazine.