Nordstrom’s Newest Pop-Up Features the MoMA Design Store

In What's New, Industry News by Lauren Parker, Accessories Magazine

Nordstrom has teamed up with the MoMA Design Store for its latest Pop-In@Nordstrom, running through January 7, 2018. Focused on the holiday shopper, the Pop-In will present an eclectic mix of highly curated items, from gifts to games, timepieces to tech. Also included will be select items from the MoMA Design Store. The pop-in shop design is a clean and simple aesthetic featuring shelving in a gradient of colors from red to magenta that changes in appearance as it is viewed from different angles.

Each item selected by MoMA Design Store is product-tested using real-life scenarios, and reviewed by MoMA curators. Prices range from $10 for coasters disguised as toast to $6,000 for a giant clock made up of 24 smaller, round clocks choreographed together to form one digital display.

“I’ve always been a huge fan of MoMA Design Store and their ability to thoughtfully consider the most interesting, exclusive, and enticing products from around the world and to have the opportunity to partner with them this holiday season is very exciting,” said Olivia Kim, vice president of Creative Projects at Nordstrom. “We are looking forward to seeing our customers engage with an institutional and iconic brand through a compelling and fun shopping experience and hope they love it as much as we do.”

“I’ve always been a huge fan of MoMA Design Store and their ability to thoughtfully consider the most interesting,
exclusive, and enticing products from around the world”
–Olivia Kim, vice president of Creative Projects at Nordstrom

“MoMA Design Store is thrilled to present a selection of MoMA curator-approved design objects and gifts to the incredible Pop-In@Nordstrom customer base this holiday season,” says Thomas Randon, General Manager, Retail at The Museum of Modern Art. “With such an engaging shopping format, it is a wonderful opportunity for design-conscious shoppers on the West Coast, in the Midwest, and in Canada to discover our unique products in person.”

In addition to MoMA Design Store gifts, the shop includes a selection of gifts hand-picked by Kim and her buying team spanning home, kitchen and dining, tech and gadgets, accessories, beauty, toys and games, and more. There will also be a build your own box program within the shop, allowing customers to pick five out of 25-30 featured products for a total of $50. Featured items include Christmas cards, wrapping paper, twine, stamps, toys, beauty and more.

Pop-In@Nordstrom Holidays Featuring MoMA Design Store is available in eight Nordstrom locations and online at Nordstrom.com/pop through January 7:

  • Bellevue Square, Bellevue, Wash.
  • CF Pacific Centre, Vancouver, B.C.
  • CF Toronto Eaton Centre, Toronto, Ont.
  • Downtown Seattle, Seattle, Wash.
  • Michigan Avenue, Chicago, Ill.
  • NorthPark Center, Dallas, Texas
  • South Coast Plaza, Costa Mesa, Calif.
  • The Grove, Los Angeles, Calif.

 

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Launched in October 2013, Pop-In@Nordstrom is an ongoing series of themed pop-up shops that transitions every four to six weeks to offer a new shopping experience and batch of new, often exclusive merchandise. Pop-In is either a shop curated around a multi-brand theme or a partnership with a single brand. Pop-In@Nordstrom was built on a monthly rotation to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online. Each shop features a mix of hand-picked merchandise spanning the high/low price range, with price points often starting at $5.

Pop-In@Nordstrom was the first initiative from the Nordstrom Creative Projects team, under the direction of Olivia Kim (Vice President of Creative Projects) and former partnerships included: Alexander Wang, Aesop, Warby Parker, Nike, VANS, Opening Ceremony, Gentle Monster, Topshop/Topman, rag & bone, Converse, Liberty London’s Flowers of Liberty collection, curated art and housewares lifestyle brand Poketo, the U.S. debut of Hong Kong fashion collective I.T., the Italian Trade Commission, and Danish home goods brand HAY.

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