NORDSTROM, TOPSHOP LAUNCH CO-BRANDED EMOJI KEYBOARD

In What's New, Industry News by Lauren Parker, Accessories Magazine

Topshop at Nordstrom Emoji Keyboard App (PRNewsFoto/Nordstrom, Inc.)

Topshop at Nordstrom Emoji Keyboard App (PRNewsFoto/Nordstrom, Inc.)

Making a fashion wish list with items from Topshop at Nordstrom? Why type it out in plain boring words when you can utilize cute fashion symbols that represent actual merchandise sold there?

Retailers Topshop and Nordstrom have come up with a clever way to promote their fashion items: a co-branded emoji keyboard app. The item features fashion and lifestyle emojis, stickers and GIFs resembling actual Topshop product sold at Nordstrom.

The keyboard will launch with 95 emojis and nine GIFs including a Topshop jacket, floral purse, Topshop Beauty lipsticks, shopping bags, a variety of phrases, faces, drinks and more.
On September 18 Topshop UNIQUE’s September 16 Runway-to-Retail collection will show on schedule at London Fashion Week, this same day an update will become available to add seven apparel emojis featuring styles from the catwalk collection. All illustrations were created by Los Angeles-based artist, Natasha Lillipore, and a holiday emoji refresh is also slated for later this year.

Emojis from the Topshop at Nordstrom emoji keyboard app can be used in text messages and emails, as well as WhatsApp, Facebook Messenger, and other smartphone messaging platforms. The keyboard is available for iOS and Android and can be downloaded for free from the iTunes and Google Play App Store until February 28, 2017.

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