Anthropologie x Nordstrom is Latest Example of Retail Competitors Coming Together

In What's New, Industry News by Lauren Parker, Accessories Magazine


Anthropologie Home for Nordstrom

Where to look for new product for your stores? How about a retail competitor?

Nordstrom knows it pays to think (and look) outside the box for new merchandise, even when it comes from a store that might steal its retail traffic on occasion. After success with Etsy shops, Nordstrom is turning to Anthropologie for everything from pillows to pot holders. Starting March 19th, Nordstrom will roll out more than 200 items from Anthropologie Home at select Nordstrom full-line stores and on including kitchen, dining and entertaining, bed and bath textiles, room décor, stationery and hardware items.

Anthropologie is known for its feminine/whimsical aprons and kitchen accessories.

“Home is a category we continue to evolve and being Anthropologie’s partner will allow us to introduce dynamic home product with a regular cadence,” said Gemma Lionello, executive vice president and general merchandise manager, Nordstrom. “We look forward to providing our customers with another way to shop one of their favorite home brands.”

Anthropologie Home at Nordstrom mixes classic and iconic pieces, new seasonal designs and exclusive artist collaborations. Work from 20 artists from around the world, is reflected in the wide range of techniques, mediums and styles in the collection. They include Massachusetts-based ceramicist Molly Hatch’s whimsical creations, painter and UK native Sally Muir’s dog portraiture, Los Angeles studio All Roads Design’s artisanal textiles and North Carolina’s Suite One Studio’s watercolor inspired designs.

Anthropologie puts a feminine spin on desktop accessories.

“Anthropologie Home has evolved significantly over the past several years, becoming a sought-after design resource for every room of the home. We are thrilled to take this important next step with Nordstrom as our partner in the United States,” said Andrew Carnie, president of Anthropologie home, garden and Europe. “We look forward to sharing our unique voice in home with their customers in a meaningful and engaging way.”

Anthropologie x Nordstrom

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