NORDSTROM EXPANDS ITS ‘SPACE’ CONCEPT

In What's New, Industry News by Lauren Parker

Nordstrom SPACENordstrom is expanding its in-store boutique SPACE to four additional stores in Los Angeles, Nashville and Toronto. The total is now double the number of locations since its launch one year ago.

Housing apparel, shoes, handbags, accessories, home goods and fragrance, the shop is a standalone boutique within the store’s designer department.

Introduced in fall 2015 by Olivia Kim, Vice President of Creative Projects at Nordstrom, SPACE features collections from emerging and advanced designers such as Simone Rocha, Vetements, Comme des Garçons Collection, Koché, Undercover, Ellery, Colovos, Phelan, Molly Goddard and more.

SPACE initially launched exclusively in the retailer’s flagship locations, yet now expands to new markets known as shopping destinations. On August 24th, SPACE will open at The Mall at Green Hills in Nashville, Tenn. followed by The Grove in Los Angeles on August 26th. Nordstrom will open its first Toronto store on September 16 at Eaton Centre, followed by Yorkdale Centre on October 21. Both will open with SPACE.

“These cities are known for their amazing fashion and the people there have such a strong sense of individual style,” said Kim. “We want to make a statement with our stores in these markets and identify them as destinations for fashion, style, art and culture. Our customers are really curious and educated about fashion, and part of our goal with SPACE is to create a platform to introduce our customers to this side of designer fashion – this place where the directional collections or up-and-comers have a place to live and grow.”

Artsy elements and pops of color distinguish SPACE from the rest of the retail floor – think pink mannequins, mixed materials and art objects to accent the area.

The shops feature pieces like neon pink mirrors from Ettore Sottsass, bright pink woven rubber benches by Kwangho Lee and graphic printed end tables by Michele De Lucchi. SPACE also includes colorful vintage benches by Verner Panton, rainbow resin polychrome shelving from Gaetano Pesce, and other one-of-a-kind pieces from Kim’s favorite artists sourced from Johnson Trading Gallery in New York City.

To celebrate the launch of SPACE in Toronto, Kim and the Creative Projects team created an exclusive capsule collection of ready-to-wear and accessory items from Canadian designers Brother Vellies, Steven Tai, WWAKE and Vejas. The capsule collection will be available in-store only at SPACE Vancouver and Toronto locations.

This fall, SPACE will be found in the following Nordstrom stores and online:

  • Downtown Seattle, Seattle, Wash.
  • Michigan Avenue, Chicago, Ill.
  • Pacific Centre, Vancouver, B.C .
  • San Francisco Centre, San Francisco, Calif.
  • The Mall at Green Hills, Nashville, Tenn. (opening August 24, 2016)
  • The Grove, Los Angeles, Calif. (opening August 26, 2016)
  • Eaton Centre, Toronto, Ont. (opening September 16, 2016)
  • Yorkdale Shopping Centre, Toronto, Ont. (opening October 21, 2016)
  • Nordstrom.com/SPACE
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