Nordstrom Driving Growth with Direct-to-Consumer Brands

In The Daily Scoop by Lauren Parker, Accessories Magazine

Strategic brands now represent 40 percent of Nordstrom’s overall full-price revenue, and their sales are growing 30 percent faster than those of “non-strategic” brands while also delivering higher profit margins. This is true for a few reasons: For one, they set Nordstrom apart from its competitors who do not offer these brands and they make Nordstrom a rare touchpoint for customers who don’t live near one of the brand’s stores or, in the case of those without physical stores, want to experience it IRL.¬†Read more at Fashionista

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