Nordstrom Driving Growth with Direct-to-Consumer Brands

In The Daily Scoop by Lauren Parker, Accessories Magazine

Strategic brands now represent 40 percent of Nordstrom’s overall full-price revenue, and their sales are growing 30 percent faster than those of “non-strategic” brands while also delivering higher profit margins. This is true for a few reasons: For one, they set Nordstrom apart from its competitors who do not offer these brands and they make Nordstrom a rare touchpoint for customers who don’t live near one of the brand’s stores or, in the case of those without physical stores, want to experience it IRL. Read more at Fashionista