Pop-In@Nordstrom ¡Viva México!, Nordstrom’s newest pop up, celebrates Mexico’s history, energetic spirit, traditional artisans and new generation of visionaries. Pop-in@Nordstrom Viva Mexico shop shines a spotlight on Mexico’s rich history and modern aesthetic with apparel, accessories and home accents that channel this vision. To fully honor Mexico, even the landing page for the shop is in English and Spanish. The pop up launches August 31 and runs through September 31.
“Cultural exploration is a guiding theme for Pop-In@Nordstrom,” said Olivia Kim, Nordstrom vice president of Creative Projects. “We’ve have had partnerships inspired by different countries including France, Italy and Korea, and I’m so excited to bring the vibrant culture of Mexico to our customers through a unique curation of our favorite finds that have been created by Mexican designers and artisans.”
Pop-In@Nordstrom ¡Viva México! features Mexican designers, with a portion of the shop’s ready-to-wear curated via Cooperativa Shop, a destination for carefully curated emerging and established Latin American designers. Pop-In@Nordstrom ¡Viva México! also showcases handmade Mexican accessories such as woven tote bags, pom-pom sandals, oversized sun hats, handcrafted jewelry and more.
Olivia Kim and her team worked with the Mexican Consulate of Seattle for an authentic experience developing the Mexican concept. “By partnering with Nordstrom, we expect to reach millions of shoppers in the US and Canada. [With this pop up] they can get an opportunity to try new and exciting products produced by Mexican makers with creations inspired by their roots, history and societal experiences,” said Carlos Sada, Mexico’s Undersecretary for North American Affairs.
Nordstrom is also working with the Mexican Consulate to celebrate Mexican Independence Day on September 16 through activities in Pop-In@Nordstrom markets. The events partner with local, authentic and traditional Mexican chefs and street food vendors to highlight Mexican cuisine and culture. Nordstrom is also a sponsor for the MEXAM Northwest Festival, an event put on in part by the Consulate of Mexico in Seattle.