Nordstrom Brand Treasure&Bond Donates $185,000 to Girls Inc.

In Marketing, What's New, Industry News by Accessories Staff

treasure

Treasure&Bond Skinny Jeans, $88; Long Plaid Shirt, $68; Skivvy Sweater Tunic, $68; Drapey Mixed Media Jacket, $128

Seattle—It’s only been a little more than six months since Nordstrom launched its Treasure&Bond private label brand, the ones that “gives back with every purchase. On Thursday, the retailers announced it already had donated $185,000 to the nonprofit Girls Inc.

Treasure&Bond is rooted in denim and features updated classic wardrobe staples for women. Nordstrom donates 5% of net profits from the sale of the brand to organizations like Girls Inc. that are focused on empowering girls and young women.

“It’s been great to see our customers connect with both the style and story behind the Treasure&Bond brand and in turn be able to make this first donation,” said Mark Tritton, president of Nordstrom Product Group. “We were grateful to have an amazing first partner in Girls Inc., and look forward to seeing the impact that our customers’ support of Treasure&Bond will have on the girls and young women who are a part of their programs.”

Nordstrom has selected a new beneficiary organization to partner with through July 2015: Girls on the Run. Founded in 1996, Girls on the Run teaches valuable life skills through a fun and engaging curriculum centered on interactive lessons and running. With 225 councils across the country, Girls on the Run has served nearly one million girls.

“Girls on the Run is a natural organization for Treasure&Bond to partner with as we move into 2015,” said Tritton. “Through their inspiring programs, Girls on the Run will soon reach a milestone of one million girls served and we’re excited that we’re able to play a small part in helping them to achieve that.”

Available in Nordstrom t.b.d departments and online at Nordstrom.com, Treasure&Bond this spring will feature new denim washes, easy plaid shirts, worn in jean jackets, indigo affects and boyfriend influences for that cool girl, “borrowed from the boys look.”

V.F. Posts 4Q Profit, Sales Increase, But Misses Estimate
Heiress Nicky Hilton Partners on Handbag Collection with Linea Pelle