Niki Minaj Stars in H&M’s Holiday Campaign

In What's New, Industry News by Lauren Parker, Accessories Magazine

H&M Holiday campaign

H&M has revealed its Holiday campaign film starring rapper Nicki Minaj alongside actors Jesse Williams and John Turturro. Directed by Johan Renck, the film is a modern take on the classic fairytale, focusing on a heroic girl who tracks down the evil brother of Santa Claus in order to save the holiday season. Minaj stars as the girl’s mother plus the fabulous fairy (the Wisest Thingy). Williams plays the father and supernatural Fastest Fairy, while Turturro plays both Santa Claus and the evil brother.

“I love seeing this young girl become the champion that lives in all of us.”
–Nicki Minaj

“I love the film’s overall empowering message,” said Minaj. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays. It’s exciting to see our festive designs come to life together with such inspirational talents,” added Pernilla Wohlfahrt, head of design and creative director at H&M. “They definitely added some extra magic to the film and we hope that our customers will love how the fashion is presented throughout the holiday season at H&M.”

H&M Holiday campaign

Department Store Q3 Roundup: How Nordstrom, Macy's & Kohl's Performed
Item of the Day: Strands by Closet Gold