NIELSEN SAYS MAINSTREAM CONSUMERS REALLY ARE INTERESRED IN VIRTUAL REALITY

In The Daily Scoop by Accessories Staff

Although virtual reality technology has been rapidly developed over the last few years, the industry seems to be at a standoff. The industry is saying it needs more content to produce headsets, while consumers seem to think there’s not enough content to justify a VR headset purchase. And then there’s the statistic that more than half of consumers are interested in checking out the basics of VR. So where is the technology headed? Read more at AdWeek.

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