Neiman Marcus Christmas Book Fantasy Gifts

Neiman Marcus Wants to Build You a Sugarfina Candy Bar With 1 Million Pieces of Candy

In Marketing, What's New, Industry News by Lauren Parker, Accessories Magazine

Neiman Marcus Christmas Book Fantasy Gifts

Santa’s got a whole new style!

Every year, luxury fashionistas wait with bated breath to see the Neiman Marcus Christmas Book filled with the most over-the-top Fantasy Gifts. And to really kick it off in style, yesterday Neimans transformed New York City art gallery space Affirmation Arts into“1907 Fantasy Lane. The event also served to kick off the six-month countdown to the upcoming Neiman Marcus flagship in Hudson Yards, debuting in March 2019.

“We are thrilled to debut this season’s Fantasy Gifts just blocks from our future Neiman Marcus store at Hudson Yards,” said Jim Gold, President and Chief Merchandising Officer, Neiman Marcus Group. “It is a joy for us to continue this time-honored holiday tradition of offering gifts and experiences that capture the imagination of our wonderful customers.”

Neiman Marcus Christmas Book Fantasy Gifts

In true Neiman Marcus Fantasy Gift form, the gifts were as over the top as any year. The three-story space was transformed room by room to represent each of the eight Fantasy Gifts. Below, a look at a few:

Neiman Marcus Christmas Book Fantasy Gifts
Price: $630,000
Explore India, Nepal, Bhutan, and the Maldives with bespoke travel purveyor Black Tomato. Travel through secret spots in the Taj Mahal, observe tigers in their natural habitat on a private safari, watch the sunrise from Mount Everest Base Camp and so much more. The recipient plus three guests will travel by private jet, staying in luxurious style in award-winning five-star hotels, chic glamping safari tents and secluded luxury lodges constructed just for them. Appealing to wellness gurus and adventure seekers alike, activities include time with yoga masters, naturopathy experts, Hindu priests, and monks, along with breathtaking helicopter tours of the Himalayas and island cruises via yacht.

Neiman Marcus Christmas Book Fantasy Gifts

Price: $325,000
The giftee and three guests will travel first-class to the Italian Riviera for a once-in-a-lifetime candy-making experience. After checking into the Belmond Hotel Splendido in Cinque Terre, they’ll visit the Sugarfina factory in Genoa, where they’ll spend the day with founders Rosie O’Neill and Josh Resnick. The guests of honor will enjoy a behind-the-scenes candy tour then work with the creators to craft custom candy flavors. Back home, Sugarfina will steady ship candy – bespoke flavors included – to arrive for up to three years, amounting to about one million pieces! To hold it all, Sugarfina will install a candy bar right in the home. $10,000 will be donated to The Heart of Neiman Marcus Foundation.

Neiman Marcus Christmas Book Fantasy Gifts

Price: $300,000
What could be better than a magical day with four-time Oscar winner Colleen Atwood? A custom piece by the designer, perhaps? The gift recipient will spend the day with Atwood, helping to create a one-of-a-kind outfit inspired by the designer’s latest movie project, Fantastic Beasts: The Crimes of Grindelwald, opening November 16. The most fantastic day will include lunch and a collaborative design session with Atwood, a fitting to take comprehensive measurements and a photo opportunity to commemorate the experience. Also included: an autographed movie poster, selection of Fantastic Beasts wands from The Noble Collection, three HarperCollins Fantastic Beasts movie tie-in books. $10,000 will be donated to The Heart of Neiman Marcus Foundation and $10,000 will be donated to LUMOS.

Price: $250,000
Forget Man Caves and She Sheds, these 10′ x 12′ backyard retreats created by Studio Shed and curated by Christina Simon, feature the most elegant interiors and items to capture your vice or virtue. Simon, of Mark Ashby Design, creates luxurious, tranquil spaces. Whether that means 50-year-old whiskey and marathon gaming sessions in a dark wood space (VICE) or a brighter Zen space with natural light and rose quartz (VIRTUE), the team will work with the purchaser on the perfect Vice House or Virtue House. $10,000 will be donated to The Heart of Neiman Marcus Foundation.

Price: $315,000
Ever wanted to go undercover? As the operatives, four adrenaline junkies will fly to Las Vegas via private jet for a three-day, two-night espionage adventure organized by The Invictus Experience. Upon landing and received an assigned mission profile by a mysterios man in a tux, a team of elite Special Operations Forces Veterans will take over. Free-fall parachutists, combatant divers, force reconnaissance marines, et al will accompany the group to fulfill all of their secret agent fantasies: jumping out of planes, racing super cars, etc. When it comes time to refuel and retire for the night, it will be in exceptional style. Covert dinners and unforgettable accommodations at Waldorf Astoria Las Vegas are included. Only one question remains: Will you accept this mission? $25,000 will be donated to The Heart of Neiman Marcus Foundation, $5,000 will be donated to Mission Volant and $5,000 will be donated to Warfighter Made.


The famous Christmas Book isn’t just about Fantasy Gifts, however. Featuring 823 holiday gifts across 275 pages, nearly half are under $250, with several under $20. There are also exclusive “Crazy Good Gifts” including a Chiara Ferragni Skateboard ($658, page 23), a Locomocean Neon Sign ($60, page 25), a TRNDlabs Razor Drone ($129, page 26), and a Frosted Art Bakery Exclusive Gold-Bar Cake ($260, page 32), to name a few. Neiman Marcus has also pledged a $750,000 financial commitment to Boys & Girls Clubs of America over three years to focus both on local and national programs aimed at bringing meaningful art experiences to communities in need.

View photos from the event at @accessoriesmag Instagram Stories

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