Neiman Marcus Makes the Move to Manhattan

In Marketing, What's New, Industry News by Jeff Prine

Rendering of the new Neiman Marcus anchor store in Manhattan's Hudson Yards

Rendering of the new Neiman Marcus anchor store in Manhattan’s Hudson Yards

New York—It may have taken a century in the making, but Neiman Marcus finally confirmed its dream store on Wednesday.

In 2018, the Dallas-based luxury retailer will open a 250,000-square-foot store in New York to be located as anchor for the new Hudson Yards development on 10th Avenue.

The flagship location will have a three-level Neiman Marcus store that will anchor the one-million-square-foot Shops at Hudson Yards development between 30th and 34th Streets. It will have an entrance on 10th Avenue. The store will be the second largest in the chain, just behind San Francisco and slightly bigger than NorthPark Center, which has been the chain’s No. 1 volume store.

One of the hesitations for entering the New York retail market are fears of cannibalizing from its sister store Bergdorf Goodman. As part of the announcement about Neiman Marcus, the Neiman Marcus Group also said Bergdorf Goodman will also be getting a major modernization.

The Manhattan store will have views of a public plaza and meeting place being designed by Thomas Heatherwick and Thomas Woltz, the Culture Shed, the planned home of New York Fashion Week and acclaimed High Line park.

Neiman Marcus’ New York strategy includes a store in Roosevelt Field Mall on Long Island scheduled to open in 2016, and a Last Call Studio Store in Brooklyn that will open later this year.

The 28-acre Hudson Yards, being developed by Related Companies and Oxford Properties Group, will include more than 17 million square feet of commercial and residential space, as well as 14 acres of public open space, a 750-seat public school and a 175-room luxury hotel.


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