How Museum of Ice Cream Gives Consumers a Taste for Experiential Retail

In The Daily Scoop by Lauren Parker, Accessories Magazine

Everything in the room is a bubblegum pink color — from the floors to the tiled walls to the pool floats, which lie casually around, leaving the surface of the water undisturbed. Except it’s not water — and this isn’t a pool. Well, it’s not a swimming pool in the traditional sense of the word. This is the Museum of Ice Cream — and the light pink rectangle in the floor is a sprinkle pool. It’s the dream child of Maryellis Bunn, co-founder of the Museum of Ice Cream, who “always dreamt of the ocean being filled with sprinkles she could swim in,” Head of Retail Trina Chan said. Read more at Retail Dive 

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