Most Searched Luxury Brand Names of 2011: Coach Ranks No. 3

In What's New, Industry News by Accessories Staff

Photographer Peter Lindbergh shot Gwyneth Paltrow for Coach's Spring/Summer ad campaign

New York—Coach has more to celebrate than its 70th anniversary in 2011. The American luxurygoods brand came in No. 3 among the “U.S. Top 50 Most-Searched Luxury Brands in 2011,” beating out Louis Vuitton, Chanel and Prada.

The first ever ranking was compiled by Digital Luxury Group (DLG), a global digital communications strategy company, and the Luxury Society, the world’s largest community for luxury executives.

Using DLG’s proprietary technology, DemandTracker, the “US Top 50 Most-Searched Luxury Brands in 2011” tracks more than 470 million intentions expressed by American consumers using Google and Bing to search for luxury products and services related to 500 luxury brands from 6 different segments (watches, jewelry, fashion, beauty, automotive, hospitality).

The ranking, compiled by DLG research analysts with the support of the Luxury Society team, uncovered a number of interesting findings besides Coach’s high ranking:

●Watches and jewelry segment is led by global players. Ranking 13th overall, Rolex was the most-searched for brand within the watch category, while Cartier (22nd overall) leads the way for jewelry brands.

●Among the interests tracked, luxury automobile brands clearly lead the pack, with BMW and Audi ranking in the No. 1 and No. 2 spot across all brands. Out of the top 10 most-searched for luxury brands, six were automotive brands.

●Travelling affluent Americans do their hotel research online. Hilton Hotels, ranking No. 6, surpassed Sheraton and Wyndham Hotels.

“This is actually the first time that such powerful, yet seemingly basic, information is being made available,” said Philippe Barnet, managing director at Luxury Society.

“The combination of Digital Luxury Group’s digital expertise and Luxury Society’s industry understanding and reach will finally make it possible to regularly inform luxury brand executives about the performance and attractiveness of their brands online in the United States.”


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