Moschino [tv] H&M is a Major 90s Throwback

In Marketing, What's New, Industry News by Lauren Parker, Accessories Magazine

Remember the “I Want My MTV!” slogan when the music video station first made its mark? With H&M’s latest Moschino [tv] H&M collaboration, people will be saying “I Want My Moschino TV!”

Moschino has always been known for its campy approach, and with the The Met’s recent announcement that “Camp: Notes on Fashion” is its Spring 2019 show, it’s timely that the fast-fashion retailer has teamed up with King of Camp Jeremy Scott. (We’re also expecting lots of Jeremy Scott and Moschino to walk the Met Gala Red Carpet).

Moschino [tv] H&M hits select stores on November 8th, featuring lots of 80s and 90s throwbacks like big gold chains, fanny packs, baseball caps and cartoon imagery.There’s also Moschino’s signature whimsy (condom earrings and handbags, anyone?). Some of our favorite looks:

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Moschino [tv] H&M

Store Savvy: What Do Your Retail Signs Say About Your Store?
Q&A: Caraa's Carmen Chen Wu, Athleta's New Bag Designer, On the Sports Bag Market