Midwest Investment Firm Buys Lysee Leggings

In Industry News, What's New by Accessories StaffLeave a Comment

Indianapolis, IN—E&A Industries, a $100 million privately-held company that specializes in building brands in a variety of industries, recently purchased Lysse, a New York-based leggings, fitness wear and body-slimming fashions brand. Terms for the deal are undisclosed.

Begun in 2010, Lysee was developed Beth Gold Cohen, a former buyer and merchandise manager for Macy’s, who began the company with control top leggings and expanded into other shapewear items in cotton/spandex, Ponte and stretch velvet. The company plans to expand the line beyond leggings and accelerate growth through increased North American and international distribution.

According to Devin Anderson, chief executive at E&A Industries, “We were attracted to Lysse because in less than three years the brand expanded rapidly with amazing loyalty among women once they try a pair. Customers embrace the products because of the high-quality and comfort, while helping them feel and look their best. Our goal is to make Lysse apparel a staple for every woman who wants to look and feel their best.”

E&A Industries is not private equity, but a team of experienced entrepreneurial operators who work with company founders and family-run businesses to accelerate growth. Holdings include a company that refurbishes ultrasound equipment and a supplier of retail and commercial lighting.

CoView Capital, Inc., an investment banking firm specializing in mergers, acquisitions, and private placements, advised Lysse on the transaction.




It's only fair to share...
Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedInPrint this pageEmail this to someone