Michelle Obama Favorites Jason Wu, Isabel Toledo To Bow ‘Masstige’ Lines

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Isabel Toledo's first runway show in a decade was held Saturday in San Juan

Minneapolis and San Juan, PR—Although her husband may be taking a beating in polls, first lady Michelle Obama continues to make fashion headlines, whether its an incognito trip to Target or wearing one of her favorite designer duds to a state dinner.

She’s probably best known for egalitarian style: mixing high-end pieces with more popularly priced ones. The “Michelle effect” in fashion is in full effect today with news today from two of her favorites, Jason Wu and Isabel Toledo.

First, Target announced a partnership with Jason Wu (who designed Obama’s inaugural ball gown) for a limited-edition designer collaboration that will include women’s apparel, handbags and scarves.

Scheduled for a Feb. 5, 2012 launch, the Jason Wu for Target will retail for $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scares.

My collection for Target embodies my signature aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” said Wu, who received the Swarovski Award for Womenswear at the 2010 CFDA awards. “I’ve had an incredible experience partnering with Target and I am looking forward to bringing these affordable designs to women across the country.”

Wu’s Target collection will be on sale through March 6, 2012—that is if it doesn’t disappear the first day like Missoni for Target nearly did recently.

Toledo’s First Runway Show in a Decade

Last Saturday, Isabel Toledo, designer of Obama’s “Lemongrass” inaugural outfit, previewed her latest footwear and accessories collections for Payless ShoeSource with her first runway event in more than a decade show held in San Juan, Puerto Rico.

Toledopremiered her Spring ‘12 apparel line paired with her Isabel Toledo for Payless Spring ’12 collection featuring nine shoes and two handbags.

The debut of the Spring Payless designer label—Toledo’s sixth line for the retailer—featured shoes with a light, minimal feel offering a range of heel heights from flats and something the designer calls “high flats,” to silver bullet high heels and sculptural wedges.

“In this collection, I explored different heel heights for different moods—shoes have never been more expressive! And the big news of the season is big splashes of delicious sunset colors — color on your feet is the newest way to update your spring wardrobe,”Toledo said. “I am thrilled by my runway looks and equally excited to bring these designs to shoppers next spring, at an affordable price.”

Toledo’s collection will be available in stores and Payless.com in February at prices starting at under $40.

“As usual, Isabel has wow’d us with unique shoe designs that meld fashion, art and invention in an amazing runway line up of colorful, chic, inventive, wearable and fun styles,” said LuAnn Via, president/ceo Payless ShoeSource. “Our Designer Labels are all about runway-to-reality by delivering high fashion at an incredible price for a range of consumers, and we are excited to bring these runway looks to shoppers for the Spring season.”




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