The fur is flying at Michael Kors…and it’s going to disappear. Michael Kors Holdings Limited announced an end to its usage of genuine animal fur in future products, with production being phased out by the end of December 2018. Non-animal faux fur will take its place.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur,” said designer Michael Kors. “We will showcase these new techniques in our upcoming runway show in February.”
“I am pleased to announce our company’s commitment to no longer use animal fur in our Michael Kors and Jimmy Choo Collections,” said John D. Idol, the Company’s Chairman and CEO. “This decision marks a new chapter as our company continues to evolve its use of innovative materials.”
Faux Fur Accessories
Genuine fur has always had a significant place at Michael Kors, both in apparel and in accessories, either as trim or an all-over materials (think from fur bag charms to fur-trimmed sneakers to fur pom-poms on hats. Switching to faux fur shouldn’t change design significantly, but should bring pricepoints down a bit, making it a win for consumers as well as animal rights activists.